Utility Uses Elephant Mascot to Promote Anti-FOG Message

The Albuquerque Bernalillo County (New Mexico) Water Utility Authority’s latest ad campaign provides an example of how to catch the public’s attention and convey an important message

If your utility could use some inspiration on how to communicate messages to the public, check out the Albuquerque Bernalillo County (New Mexico) Water Utility Authority’s latest ad campaign.

The authority is using a mascot named Chuckie the Elephant to remind people in...

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