How Not to do Public Outreach

Louisville Water provides tips on what works and what doesn’t work when trying to communicate information to the public

How Not to do Public Outreach
Louisville Water is in the midst of a three-phase 6.6-mile-long pipeline replacement project. A comprehensive public information program preceded the work and has continued to keep residents well informed.

So you have a huge street project that will disrupt the day-to-day activities of several neighborhoods, while costing a fair amount of public money. You prepare a colorful public presentation containing all the project details in plain English — timelines, dimensions,...

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