Water Conservation Is All In The Game

Ratepayers in La Habra Heights, California, who reduce their consumption are eligible for a cash prize, and the contest is already paying dividends

Gamefication — the use of game mechanics in non-game contexts — has been used in everything from encouraging consumer buy-in to crafting employee training programs. So why not water conservation? Adopting the concept has earned measurable dividends for the La Habra Heights County...

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