Making the Sale

A Georgia city implements marketing and branding tactics like those used by top sales professionals to gain public support for a stormwater utility
Making  the Sale
A technician collects a stormwater sample downstream from the filter.

High-powered sales strategies enabled Brant Keller, Public Works and Utilities director, in Griffin, Ga., to sell a stormwater utility to city commissioners and residents when no one appreciated the need for it.

The 23,500 city residents had lived with flooded streets and...

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