EditorialMaking It Work

Making It Work

Public information campaigns can be highly effective in moving major initiatives forward. Here are some essentials for success.

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This month’s issue of Municipal Sewer & Water contains yet another example of a public information program that “moved the needle” on an important initiative.

The Charlotte-Mecklenburg (N.C.) Utilities WaterSmart program has helped reduce residential water consumption by 35 percent...

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